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Advice, Guidance and Content for Parents and Students during the period of School Closure
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The Hereford Academy

'Seek to do good to one another and to everyone’. Thessalonians 5:15

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Something’s Not Right Campaign

25th November 2020


Dear Parents, Carers and Pupils,


Something’s Not Right Campaign

The Home Office has launched a new campaign called, 'Something's Not Right', the project is aimed at helping secondary aged pupils who may have suffered abuse during the lockdown period.  

The campaign has been developed in close collaboration with the NSPCC, Barnardo’s, The Children’s Society, Internet Watch Foundation and Marie Collins Foundation.

The Campaign 

The campaign’s brand, Something’s Not Right, centres on the insight that children who suffer different forms of abuse may not have the ability to define or describe their experience, but they know the emotions they feel and the sense that something is not right. The campaign will help children to understand what may be causing them to feel these emotions and signpost support. 

The campaign will focus on the following: 

  • Social Media Advertising: Social media campaign adverts will be served to children aged 13 and over on Snapchat, Instagram and Facebook, and will direct them to the campaign web page. The four ads, which focus on troubling scenarios hidden amongst every day slogans, can be viewed on this page.
  • Campaign web page: – this has been developed with ChildLine and is hosted on their website. The page helps children identify different forms of abuse, signposts a variety of online resources and provides guidance on how to seek support, either from a trusted adult or ChildLine’s services

The Hereford Church of England Academy will be supporting this campaign as part of our commitment to safeguarding your child.


The campaign will be advertised on all our social media platforms as well as our website.


Working together to keep your child safe.


Best Wishes


Dave Edwards

Assistant Headteacher DSL

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